Stuck for words? Hire a copywriter
April 25, 2013
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We can all write. So why would you want to hire a copywriter? Well, when you’re looking to create the right impression, a professional will have the skills and experience to convey what you want to say eloquently, presenting your company in its very best light. Of course, you know you
Continue Reading →Video thrilled the media stars
April 22, 2013
They say a picture paints a thousand words. It seems that modern media is ever more concerned with all things visual – just look at the popularity of social media sites photography based ones like Instagram and video centric ones such as YouTube and Vimeo. Online video is becomi
Continue Reading →‘Over-marketing’ – too much of a good thing?
April 19, 2013
If you want your business to prosper, you’ll no doubt understand the need to market your products and services. Without getting your message out there, you won’t attract new customers. Investment in IT marketing services will pay off in revenue acquired from new business. However, the
Continue Reading →Spring clean your IT marketing
March 20, 2013
Spring – the weather gets warmer, the days grow longer and plants and flowers come into bloom. Our moods lift and we feel a new lease of life – hence our new-found productivity and desire to undertake a bit of spring cleaning! So why not apply the same vigour to knocking y
Continue Reading →Budget-proofing your marketing
March 19, 2013
Budget-proofing your marketing Chancellor of the Exchequer, George Osborne, presents his Spring Budget tomorrow. With the country still in the midst of a recession, it’s expected Osborne will be making cutbacks in an attempt to lessen the national debt. In these hard times, IT compani
Continue Reading →Securing new subscribers
March 18, 2013
One of the most fundamental factors in developing a strong permission-based email marketing strategy is building your subscriber database, and many customers approach us for advice on how to do so organically. It can seem a daunting task at first, but we have this advice that should m
Continue Reading →New Year special offers – only 15 days left
January 16, 2013
If you’re hungry for new ideas, the IT Marketing Factory is offering a veritable smorgasbord of online marketing and copywriting services to help target new business in 2013. What’s more, many of our packages are on special offer until the end of this month so speak to our experts tod
Continue Reading →Outsourcing the production of an IT newsletter
October 08, 2012
I ran my own IT support business for 8 years and often felt frustrated at my company’s inability to communicate regularly and effectively with clients. We made various attempts at writing newsletters over the years. We even managed to get a few editions out to our customers. But
Continue Reading →Don’t be a pleb. Tailor the message to your audience.
September 26, 2012
Calls have been made for the resignation of Conservative chief-whip Andrew Mitchell since the public outburst last week in which he allegedly swore at Metropolitan Police Officers and referred to them as ‘plebs’. Always keen to examine the serious communications issues of the day, the
Continue Reading →Morality from Piers Morgan or simply ambush marketing?
August 10, 2012
What have the Olympics got to do with Piers Morgan? Can I have been the only one asking this question when he pledged to donate one thousand pounds to Great Ormond Street hospital every time a British gold medallist sang the national anthem on the podium. Seriously, what is he trying
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