ITMF prepares to launch new marketing toolkit
April 08, 2015
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For 8 years, IT support companies all over the UK have relied on the IT Marketing Factory to produce monthly newsletters for their customers and prospects – regular, topical news articles to build customer loyalty and retain mindshare. Now we’re launching a complementary s
Continue Reading →IT websites are the worst around – or is that cobblers?
September 30, 2014
Is there an English equivalent to the French saying which states that a cobbler’s shoes are generally in a worse state of repair than other people’s? Well, you get the gist anyway. Basically, they are so busy mending their customers’ footwear that they never get around to
Continue Reading →How to be their window on the world
October 10, 2013
We’re just one week away from the release of Windows 8.1, Microsoft’s first major update to its latest OS. So how will you be communicating your position on this landmark event to your clients? If you are planning a blog post, an email campaign or just a simple tweet then go straight
Continue Reading →The things you can’t plan for
August 14, 2013
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IT people know that it’s all about planning these days. Indeed, with business continuity and disaster recovery featuring in so many of the news articles we write here at the IT Marketing Factory, we like to think we’re more prepared than most. So as I prepared to take the
Continue Reading →Whose subject line is it anyway?
June 27, 2013
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When you’re working on your next email campaign, remember to put as much time and thought into your subject line as you do the content. It’s the first thing your recipients will see and has the power to determine whether they open, ignore or simply delete your email. As an Essex marke
Continue Reading →Spotlight on lightboxes
June 27, 2013
The ASA (Advertising Standards Authority) has ruled in favour of a complaint made by Vodaphone customers who said the mobile provider did not make minimum call time charges clear on its website. The firm argued that these details were in fact displayed in a lightbox but the ASA ruled
Continue Reading →Microsoft Office Mobile launched for iOS
June 17, 2013
Already available via other mobile platforms including Windows Phone and Surface, Microsoft’s Office suite now promises an iOS version for download in the coming days. But it will only be available on a subscription basis, so if you’re using Office 2010 or Office 2013, you’
Continue Reading →Lessons in marketing from The Apprentice
June 07, 2013
I’m not sure The Apprentice always lives up to its reputation as a hard-hitting show about the realities of business life – but I confess to being a fan. As the head of a web marketing agency, I understand the need for reality TV shows to balance authenticity with entertai
Continue Reading →Latest marketing buzzwords explained
May 28, 2013
Marketing trends are changing and developing at an alarming rate – there’s always some new fandangled craze – and along with new strategies comes a whole new lexicon to understand. So do you know your ‘marchitecture’ from your ‘omnichannel’? Thought not. Let us explain the new b
Continue Reading →A like on Facebook is worth £112 for brands
May 03, 2013
If you think social networking is something your business can afford to take or leave, think again. As social media becomes an increasingly powerful marketing channel, a recent report has estimated that a like on Facebook equates to a value of £112.25 to your brand. Social Intelligenc
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