IT websites are the worst around – or is that cobblers?
September 30, 2014
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Is there an English equivalent to the French saying which states that a cobbler’s shoes are generally in a worse state of repair than other people’s? Well, you get the gist anyway. Basically, they are so busy mending their customers’ footwear that they never get around to
Continue Reading →How to be their window on the world
October 10, 2013
We’re just one week away from the release of Windows 8.1, Microsoft’s first major update to its latest OS. So how will you be communicating your position on this landmark event to your clients? If you are planning a blog post, an email campaign or just a simple tweet then go straight
Continue Reading →The things you can’t plan for
August 14, 2013
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IT people know that it’s all about planning these days. Indeed, with business continuity and disaster recovery featuring in so many of the news articles we write here at the IT Marketing Factory, we like to think we’re more prepared than most. So as I prepared to take the
Continue Reading →Spotlight on lightboxes
June 27, 2013
The ASA (Advertising Standards Authority) has ruled in favour of a complaint made by Vodaphone customers who said the mobile provider did not make minimum call time charges clear on its website. The firm argued that these details were in fact displayed in a lightbox but the ASA ruled
Continue Reading →Microsoft Office Mobile launched for iOS
June 17, 2013
Already available via other mobile platforms including Windows Phone and Surface, Microsoft’s Office suite now promises an iOS version for download in the coming days. But it will only be available on a subscription basis, so if you’re using Office 2010 or Office 2013, you’
Continue Reading →Latest marketing buzzwords explained
May 28, 2013
Marketing trends are changing and developing at an alarming rate – there’s always some new fandangled craze – and along with new strategies comes a whole new lexicon to understand. So do you know your ‘marchitecture’ from your ‘omnichannel’? Thought not. Let us explain the new b
Continue Reading →Video thrilled the media stars
April 22, 2013
They say a picture paints a thousand words. It seems that modern media is ever more concerned with all things visual – just look at the popularity of social media sites photography based ones like Instagram and video centric ones such as YouTube and Vimeo. Online video is becomi
Continue Reading →Spring clean your IT marketing
March 20, 2013
Spring – the weather gets warmer, the days grow longer and plants and flowers come into bloom. Our moods lift and we feel a new lease of life – hence our new-found productivity and desire to undertake a bit of spring cleaning! So why not apply the same vigour to knocking y
Continue Reading →Budget-proofing your marketing
March 19, 2013
Budget-proofing your marketing Chancellor of the Exchequer, George Osborne, presents his Spring Budget tomorrow. With the country still in the midst of a recession, it’s expected Osborne will be making cutbacks in an attempt to lessen the national debt. In these hard times, IT compani
Continue Reading →New Year special offers – only 15 days left
January 16, 2013
If you’re hungry for new ideas, the IT Marketing Factory is offering a veritable smorgasbord of online marketing and copywriting services to help target new business in 2013. What’s more, many of our packages are on special offer until the end of this month so speak to our experts tod
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