Email marketing is one of the most popular forms of online marketing these days. It’s extremely cost-effective, as well as being a quick and easy means of communicating with your customers and prospects.
According to statistics, the average person has to read or hear about a product or service seven times before they make a purchase. Email marketing is the ideal tool of communication with which to build a campaign, sending a series of emails.
You can target your campaigns, and track the results, viewing detailed information that gives you insight into the popularity of your emails.
Email marketing can be instrumental in generating repeat business. Keep in touch with existing customers and those who have bought your products and services in the past. If they’ve bought something from you before, they may well be interested in your new offering.
