Customer retention has never been more important to small businesses than it is today and this means taking every opportunity to stay in the forefront of your clients’ minds. If you get it right, whenever a need for new products and services arises, yours will be the first number your customers call.
So what better way to stay in their faces than with a customised client search portal? As their IT provider, it’s you that controls their networks, so you can configure group policies to ensure any page of your choosing becomes their default home page. Given the choice, most users these days head straight for Google, so why not create a customised search page complete with your logo, some useful widgets and links to your website or even to theirs.
This page will serve as a useful, customised tool for your client, whilst providing you the opportunity to get your branding and marketing messages in front of all users on a daily basis – and that includes key decision makers such as senior Directors that you may have trouble reaching through traditional channels.
Click to see a working example:
Your portal can include all of this and more:
- Google search tool
- Your corporate web branding
- Quick links to book a service call or get remote support
- Useful widgets such as travel information, BBC news feed etc.
- Individual customisation with links to client hosted applications
For assistance with the design and set-up of a client search portal, please contact the IT Marketing Factory on 01268 778555.
